Sustainability

Our approach

Plenty of retailers make bold environmental claims that do not survive scrutiny. We would rather tell you exactly where we are. Below is what we actually do today — nothing more.

What we do today

• We prioritise durability. The single biggest environmental cost in fitness gear is replacing it. We drop products that fail early, because kit that lasts years beats kit that lasts months.
• We back products for 12 months. A guarantee gives us a direct financial reason to stock things that do not break — and keeps them out of landfill.
• We keep packaging minimal. We ship in the smallest suitable packaging and avoid adding filler, leaflets or plastic that goes straight in the bin.
• We do not overstock. We order to demand rather than bulk-buying stock that ends up discounted or discarded.
• We resell returns where we can. Returned items in unused condition go back into stock rather than being written off.

What we are working on

• Moving fully to recyclable and plastic-free packaging across the whole range.
• Getting clearer material information from suppliers so we can publish it on product pages.
• Reducing split shipments, so one order arrives as one parcel more often.

Helping your kit last

The most useful thing either of us can do is make your equipment last longer:

• Wipe down equipment after sweaty sessions — salt degrades foam, fabric and metal.
• Store resistance bands away from direct sunlight and heat, which makes rubber brittle.
• Air apparel before storing it, and wash it cool to protect elastic fibres.
• Check straps, seams and fastenings now and then and stop using anything showing wear.

If something fails earlier than it should, tell us — that is what the guarantee is for, and it tells us to stop stocking it.