Privacy policy

Who is responsible for your data

Wot Works Ltd (registered in England and Wales, company no. 17278347), trading as Fitera Sport, 3 Crabtree Way, Dunstable, LU6 1UR, United Kingdom, is the controller of the personal data collected through fiterasport.store. Contact: support@fiterasport.store, +44 7896 570015.

What we collect

• Order details: name, delivery and billing address, email, phone number (if given), items ordered.
• Payment information: handled by our payment provider; we don't see or store full card numbers.
• Account and communications: account login details if you create one, and messages you send us.
• Browsing information: device, browser, pages viewed and how you reached our site, collected through cookies and similar technologies.
• Marketing preferences: whether you've signed up to our emails.

Why we use it and our lawful basis (UK GDPR)

• To take, deliver and support your order (performance of a contract).
• To keep accounting and tax records (legal obligation).
• To prevent fraud and keep the site secure (legitimate interests).
• To send marketing emails (consent, which you can withdraw at any time with the unsubscribe link).
• To measure and improve our advertising and website with analytics and advertising cookies (consent, given through our cookie banner).

Who we share it with

We share personal data only with service providers who help us run the shop, under contracts that require them to protect it: our e-commerce platform (Shopify), payment providers, our fulfilment partners and delivery carriers, email service providers and, where you've consented to cookies, analytics and advertising services such as Google. We never sell your personal data.

International transfers

Some providers, including fulfilment partners that dispatch orders from outside the UK, process data outside the United Kingdom. Where they do, we rely on UK adequacy regulations or the UK International Data Transfer Agreement or Addendum to protect your data.

How long we keep it

Order and accounting records are kept for 6 years to meet legal obligations. Marketing data is kept until you unsubscribe. Other data is kept only as long as needed for the purpose it was collected.

Your rights

You have the right to access your data, to have it corrected or erased, to restrict or object to its use, to data portability, and to withdraw consent at any time. To use any of these rights, email support@fiterasport.store. We'll respond within one month.

Cookies

We use essential cookies to run the shop. Analytics and advertising cookies are only set if you accept them in our cookie banner, and you can change your choice at any time.