Privacy Policy

1. Information we collect

We collect only what we need to run the store and fulfill your orders.

Information you give us

• Order details — name, shipping and billing address, email address, phone number, and the items you buy.
• Account details — if you create an account, your email address and password (stored encrypted, never visible to us).
• Payment details — card and payment data are entered directly into our payment provider's secure checkout. We never see or store your full card number.
• Messages — anything you send us by email or through our contact form, including your order number.
• Marketing preferences — your email address if you subscribe to our newsletter.

Information collected automatically

• Device and usage data — IP address, browser and device type, operating system, pages viewed, referring site, and how you move through the store.
• Cookies and similar technologies — see section 5.

2. How we use your information

3. Who we share your information with

We do not sell your personal information for money. We share it only with the service providers we need to operate the store, and only as far as they need it:

• Shopify — the e-commerce platform that hosts this store and stores order data.
• Payment providers — to take payment securely and screen for fraud.
• Shipping and fulfillment partners — to pick, pack and ship your package, and to give you tracking.
• Email and support tools — to send transactional and (if you consent) marketing emails.
• Analytics and advertising providers — such as Google and Meta, to measure traffic and advertising performance. Under some state laws this sharing for targeted advertising counts as a "sale" or "sharing" of personal information; see Your Privacy Choices to opt out.
• Professional advisers and authorities — where we are legally required to disclose information.

4. Where your information is processed

Fitera Sport and some of our service providers operate outside the United States, so your information may be processed in the United States, the United Kingdom and other countries. Wherever it is processed, we require appropriate contractual and security safeguards so it keeps an equivalent level of protection.

5. Cookies

Cookies are small files stored on your device. We use:

• Strictly necessary cookies — to keep you signed in, remember your cart and process checkout. These cannot be switched off.
• Analytics cookies — to see which pages are used and where problems occur.
• Advertising cookies — to measure our advertising and show relevant products.

You can accept or decline non-essential cookies, and you can clear or block cookies in your browser settings at any time; note that blocking necessary cookies will stop checkout from working. We also honor the Global Privacy Control (GPC) signal where your browser sends one.

6. How long we keep your information

• Order and transaction records — up to 7 years after the order, to meet tax and accounting requirements.
• Account data — while your account is open, and then deleted on request.
• Support messages — up to 2 years after your question is resolved.
• Marketing consent — until you unsubscribe, plus a record of the opt-out so we do not contact you again.

7. Your privacy rights

Depending on the state you live in — including California, Colorado, Connecticut, Virginia, Texas and others with comprehensive privacy laws — you have the right to:

• know what personal information we have collected about you and receive a copy of it;
• have inaccurate information corrected;
• have your personal information deleted;
• opt out of targeted advertising and of the "sale" or "sharing" of your information;
• opt out of marketing communications at any time;
• not be discriminated against for exercising any of these rights.

8. Marketing emails

We only send marketing emails if you have asked us to. Every email has an unsubscribe link, and unsubscribing takes effect immediately. Opting out of marketing does not stop essential emails about an order you have placed.

9. Security

Our store runs over encrypted HTTPS connections and payment data is handled by PCI-DSS compliant providers. Access to order data is limited to the people who need it to fulfill your order or help you. No system is perfectly secure, but we take these safeguards seriously and review them regularly.

10. Children

Our store is intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has given us their information, email us and we will delete it.

11. Changes to this policy

If we change this policy we will update the date at the top of the page. Where changes are significant, we will tell you by email or with a notice on the site.